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XLSX0.02 MB
D2C Post Purchase CX Leak Calculator: See Where Your Brand Loses ₹ Every Month
₹299
Most D2C brands in India lose more revenue after the sale than they ever recover from a new campaign. It hides in four places: failed checkouts, RTO and failed COD delivery, avoidable refunds, and customers who never come back for a second order.This calculator shows you exactly how much in rupees.Enter your real numbers (orders, AOV, margin, RTO rate, repeat rate) and the model quantifies all four leaks plus your total annual recoverable contribution. Every formula is built on current India D2C benchmarks (Razorpay, GoKwik, ClickPost, Shiprocket, 2025–26) so your number is grounded, not guessed.What's inside
A four leak audit you complete by changing a handful of highlighted cells
Category starting points for Ayurveda, beauty, packaged food, supplements & durables
A retainer ROI block showing payback in days
Clean, nojargon layout under five minutes to a number Who it's for
D2C founders, CX and growth leads, and ops teams who want to know where post-purchase revenue is leaking before deciding what to fix.This is a directional diagnostic to size the prize. It shows you the leak. The next step what's causing each one and what to fix first is the teardown, linked inside the file.Instant download. Works in Excel and Google Sheets. Made in India.
D2C founders, CX and growth leads, and ops teams who want to know where post-purchase revenue is leaking before deciding what to fix.This is a directional diagnostic to size the prize. It shows you the leak. The next step what's causing each one and what to fix first is the teardown, linked inside the file.Instant download. Works in Excel and Google Sheets. Made in India.
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